Google Marketing Platform:

new opportunities for business
Riga
May 23 2019, 10:00
Partners
About

We invite you to the conference "Performance360: new opportunities for business". At the meeting we will talk about the main changes in the Google Marketing Platform, discuss how to effectively build a strategy of display advertising and analytics, how to evaluate the effectiveness of advertising campaigns, and share with you some case studies.



The Performance360 project was created to bring together people interested in online advertising in general and the performance-based advertising approach in particular. We discuss the latest news, current trends, the best cases and opinions of market leaders.
Speakers
Valeriya Lopyreva
Successful experience in the development and implementation of advertising strategies for the biggest companies from the financial industry, FMCG, tourism and many other industries.
Veronika Bay
Specialist in the field of programmatic placements; she has planned and implemented over a hundred advertising campaigns, with the total budget exceeding EUR 10 M. Certified specialist in the entire range of Google Ads products.
Leonid Enov
Professional in business analytics, certified specialist in Google Analytics 360, has practical experience in implementing the building of analytics in projects with millions of users.
Victoria Ozdion
Victoria has rich experience in the solution of audience coverage tasks with the help of video and media advertising. Among the implemented cases, there are Dr Oetker, Samsung, Aeroflot and many more of the biggest advertisers.
Agenda
Thursday, May 23
09:30 – 10:00
09:30 – 10:00
Registration
10:00 – 10:10
10:00 – 10:10
Opening
Velta Mestere, board member Realweb Latvia, conference organizer
10:10 – 10:40
10:10 – 10:40
Display ads and analytics: basics of strategy building
Valeriya Lopyreva, successful experience in the development and implementation of advertising strategies for the biggest companies from the financial industry, FMCG, tourism and many other industries. Valeriya will tell you how to create and implement a strategy that will bring real benefit to your business.
10:40-11:10
10:40-11:10
Difference between DV360 and Google Ads
Veronika Bay, specialist in the field of programmatic placements; she has planned and implemented over a hundred advertising campaigns, with the total budget exceeding EUR 10 M. Certified specialist in the entire range of Google Ads products. Veronika will help you to find out how Display&Video 360 will really help you increase the efficiency of your advertising.
11:10-11:40
11:10-11:40
DV360 with or without GA 360
Leonid Enov, professional in business analytics, certified specialist in Google Analytics 360, has practical experience in implementing the building of analytics in projects with millions of users. Leonid will tell you about the most important novelties on the market of web analytics and about why it is important for any advertiser and how it will help on a practical level.
11:40-12:10
11:40-12:10
Online video campaigns: best cases
Victoria Ozdion, Victoria has rich experience in the solution of audience coverage tasks with the help of video and media advertising. Among the implemented cases, there are Dr Oetker, Samsung, Aeroflot and many more of the biggest advertisers. Victoria will show you cases of real placements, which can be used as an example and which will help you in creating your own efficient campaign.
12:10 – 12:30
12:10 – 12:30
Lunch
All funds raised in the event will be sent to the charity organization ZIEDOT.LV, with the aim supporting the project "Let's help little hearts"

As the next generation of marketing, we want students to join the conversation to help shape the industry's future. If that's you, register now
Riga Islande Hotel
Kipsalas str. 2, Riga, LV - 1048, Latvia

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